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Privacy Policy

Effective Date: 07/02/2024

This Privacy Policy governs the collection, use, disclosure, and management of personal data by PITS Global Data Recovery Services (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring that your personal information is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By accessing www.pitsdatarecovery.co.uk or submitting your details via our forms, you consent to the practices described in this policy.

Information We Collect

We collect information to provide you with data recovery quotes and services. This data falls into two categories:

A. Information You Provide Voluntarily

When you fill out a “Request Help,” “Start Recovery,” or “Contact Us” form on our website, we collect:

  • Identity Data: Your name.
  • Contact Data: Your email address and phone number.
  • Case Data: Information regarding your data loss situation (e.g., device type, storage capacity, and description of the failure).

Remote Verification Sessions

When customers book a remote verification session, we may collect contact details, appointment information, case-related details, and technical information needed to process the form and conduct the session. We use this information only to book, confirm, and conduct the remote verification session, communicate about the recovery case, maintain service records, and support security. We do not sell this information.

B. Information Collected Automatically

When you visit our website, third-party analytics tools (such as Google Analytics) and advertising scripts automatically collect:

  • Technical Data: Your IP address, browser type and version, time zone setting, operating system, and platform.
  • Usage Data: Information about how you use our website, pages viewed, and the duration of your visit.

How We Use Your Data

We use your personal data for the following specific purposes:

  • Service Delivery: To contact you regarding your inquiry, provide quotes for data recovery, and coordinate the receipt/return of your storage media.
  • Customer Support: To answer your questions and provide updates on your case.
  • Marketing & Advertising: To analyze the effectiveness of our advertising (via Google Ads) and to improve our website experience.
  • Legal Compliance: To comply with legal obligations, such as tax and accounting requirements.

Cookies and Tracking Technologies

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve our site. We use the following types of cookies:

  • Essential Cookies: Strictly necessary for the website to function securely.
  • Analytical/Performance Cookies (Google Analytics): These allow us to recognize and count the number of visitors and see how visitors move around our website.
  • Marketing Cookies (Google Ads): We use Google Ads to advertise our services. Google may use cookies to track conversion (knowing if you filled out a form after clicking an ad) and for remarketing purposes.

You can choose to disable cookies through your browser settings, though this may affect the functionality of the website.

Who We Share Your Data With

We do not sell, trade, or rent your personal identification information to others. However, we may share generic aggregated demographic information or specific data with the following trusted third parties:

  • Service Providers: We may use third-party service providers to help us operate our business (e.g., email hosting services, CRM software).
  • Logistics Partners: If you engage our services, we share necessary details (Name, Address, Phone) with courier companies (e.g., DHL, FedEx, Royal Mail) to return your device/data to you.
  • Google: For the purpose of analytics and advertising performance measurement.
  • Legal Authorities: If required to do so by law or in response to valid requests by public authorities.

How Long We Retain Your Data

We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Inquiries: Data submitted via forms is kept for a reasonable period to assist you with your recovery request.
  • Customer Records: If you become a paying client, we retain transaction records for the statutory period required by UK tax law.

Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Access to your personal data is limited to those employees and partners who have a business need to know.

Your Rights (UK GDPR)

Under the UK Data Protection Act, you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct data that is inaccurate or incomplete.
  • Right to Erasure: You can ask us to delete your personal data (“Right to be Forgotten”) where there is no good reason for us to continue processing it.
  • Right to Withdraw Consent: Where we rely on consent to process your data, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the details below.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

PITS Global Data Recovery Services